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Best Books On Copywriting That Will Boost Your Online Sales

I love books.

Books are a fantastic source of knowledge and wisdom.

Whatever you are trying to learn, reading the right books will help you achieve your goals (great body, fulfilling relationships, high net worth, etc.) quicker.

You still need to practice obviously. Books aren’t a magic pill where you read them and suddenly become a master at the topic.

However, you can save yourself a lot of trial and error by simply learning from other people who have already achieved the things you want to do.

As long as you choose the right books, the money spent will always be a good investment.

The reason for that is simple. Books are usually quite cheap but they can save you a lot of time. Your time is valuable and I don’t just mean that you are going to die eventually.

Time is money.

Here’s a quick lesson on economics…

Opportunity cost is the income you don’t earn because of a choice you make or an activity you do.

An hour of your time has a specific $ value. For example, sleeping all day is not free. Depending on how valuable your time (=how valuable YOU) are, sleeping is actually very expensive.

Instead of sleeping you could make $30/hour writing copy online. So sleeping an extra 4 hours actually costs you $120. Consider that the next time you are setting your alarm clock…

And that’s why books are a great investment. If you can save just 1 hour of learning time that easily justifies spending $10 on a book.

Unless your time isn’t worth $10/hour.

If that’s the case, you have a lot of work to do. The best place to start would be reading one of the books listed below…

Don’t forget to take notes while reading these books. You will need them.

Also, I would like to give credit to the people who made me aware of these books. I am not quite sure where I first saw the titles but I know that most of them were recommended by Robert Koch and “Launch” was recommended by Mike Cernovich.

Web Copy That Sells by Maria Veloso

This is my number 1 recommendation for anyone who wants to learn to write copy.

This is my number 1 recommendation for anyone who wants to learn to write copy.

This is the best book I’ve ever read about making money online. She focuses heavily on copywriting and how to design your site in a way that is appealing to visitors.

In my opinion, that’s exactly what you should focus on when you’re getting started with your online business.

This book has influenced the way I write.

But more importantly, it’s influenced the way I think about online business.

Business and making money isn’t evil. Lots of people (myself included) want to make a living online but don’t know where to start.

I am by no means successful but based on my experience and what I’ve observed, studying copywriting is the best place to start. Definitely read this book before you buy any Internet Marketer’s course.

Sales will never lose importance because people and companies will always want to sell their products. So why wouldn’t you learn this crucial skill (sales) so that you can benefit from it too?

Whatever you end up doing in your life, studying copywriting will always help you in some way.

This book will teach you to write better by Neville Medhora

This is a short book that will teach you a lot about writing. (At least it taught me a lot, maybe you’re already a far better writer than me…)

This example shows, that a longer book isn’t necessarily more useful.

You will learn something new on every page of this book. I have only read it once so far. I need to re-read it because there’s too many great tips – that I can use in my own writing – for me to remember in one read.

I’m getting long-winded which is an obvious sign I need to improve my writing skills. This is the book I’ll use for that.

The Boron Letters by Gary Halbert (Click here to read my full review)

I have written a detailed review of this book. In short, this is a great book that I consider required reading for any young man. You’ll learn strategies to improve your health, make money, write better and become a happier person overall.

Sound good? It is.

Launch by Jeff Walker

Useful book even if you aren't launching a product.

Useful book even if you aren’t launching a product.

While this book has a lot of self-promotional elements to it, I still highly recommend it. Jeff Walker talks about his successes and failures (mostly his successes) and how you can learn from his experience launching various products.

He offers courses and a legitimate criticism of the book would be that it seems like he’s trying to sell his more expensive course (The Product Launch Formula) the whole time.

However, you will benefit a lot from reading this book even if you never get his Product Launch Formula. That’s what I did and I don’t see myself spending $997 on his formula anytime soon.

By the way, ‘Launch’ will help you even if you aren’t launching a product. There are a lot of good concepts that can be applied to all forms of online business.

For example, he talks a lot about the fundamental reasons why people decide to buy a certain product. These psychological triggers are important to consider whenever you write anything online.

The Ultimate Sales Letter by Dan Kennedy

the-ultimate-sales-letter-dan kennedy

The Ultimate Sales Letter is the first book about sales/copywriting I read. This is where I first came across even the most basic topics in copywriting.

Therefore, I obviously learned a lot of new stuff from it.

I’m not sure if I would still find this book as valuable, now that I’ve read multiple books on the topic.

But it was a great introduction to the world of copywriting and sales letters for me.

Triggers by Joe Sugermann

You'll learn what motivates people to buy specific products.

You’ll learn what motivates people to buy specific products.

I am only half way through this book and when I finish I’ll probably write a full review.

For now I can tell you that Triggers is a very valuable book for anyone who is interested in sales (online or offline).

He goes over a list of psychological triggers that drive people to buy the products they do.

He tells some fun stories and anecdotes that will help you remember the triggers too.

You’ll also start to understand why you bought certain products in the past. For example, the ‘Greed Trigger’ (unfortunate name in my opinion, ‘Bargain trigger’ would be more fitting) is what got me to buy the Warrior Shredding Program. I had thought about getting it for some time and when I saw it was reduced 50% that made it a great deal in my mind.

Closing thoughts on copywriting

At this point I’d like to say that copywriting is not deception (at least it shouldn’t be). You should use your new skill to sell high-quality products NOT to scam people.

While I might not have purchased the Warrior Shredding Program if it hadn’t been at a discount, I am certainly happy that I did buy it.

This is exactly the experience you want to give your clients.

If they love the product they won’t feel that the sales tactics were manipulative.

On the other hand, if the product sucks, it doesn’t matter how you promote it.

That’s all for today.

Until next time,

James

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  • James, I’ve read Triggers (great, really enjoyed it) and ‘Launch’ but haven’t read the other two so I’m adding them to my Amazon wishlist. Neville Medhora’s is also excellent – I used his techniques for writing proposals on Upwork which led to work worth ten times the value of the book. Now that’s an investment!! His blog is really entertaining too.

    • James

      Yeah, Neville’s blog is great because the advice is always easy to apply. I’m glad to see you’re having some success on Upwork! I’ve been slagging off recently to work on my site instead.

  • charlessledge001

    Just read launch very interesting read. That and ca$hvertising will be reading again soon.

    • James

      Yeah, re-reading books is definitely a good idea too. You’ll benefit a ton from Cashvertising!

  • I agree with everyone above on re-reading books. You’ll find that a lot of times you’ll read or learn something you didn’t the first time around. My favorite books to re-read are Think and Grow Rich, The Millionaire Fastlane, and How to Win Friends and Influence People. All three books are pure gold.

    Doing reviews on books is another good way to retain the information you acquire. I see that James has done a couple book reviews on this site. I’ve done a couple myself. I’ve read Cashvertising and I am not exaggerating when I say that every page in that book is FANTASTIC. There’s a section where the author gives examples on how changing just ONE word can make MASSIVE improvements in your copy-writing and motivate people to click and take action.

    I haven’t gotten around to reading The Ultimate Sales Letter. I hear that it’s also a classic. I did read Triggers though. I knew from the first chapter where he shares the ice cream story that it was going to be a great book. Amazing how important understanding consumer psychology can be for your success.

    -Alex

    • James

      I believe, the Millionaire Fastlane is the only book I’ve read multiple times in my entire life.

      Absolutely worth it! I think that says a lot about the quality of the book.

      First time reading gives you a general understanding of the concepts.
      Second time I read it, lead to my mind going into overdrive and coming up with new ways to potentially make money.

  • Efe

    Fantastic post James.

    I remember the first time I saw your Twitter profile. It was in December 2015?
    You had 2-3 articles back then.
    I am reading your blog now and I can see that your writing skills has been improved.
    Being persistent is the key, I guess.

    I have one question for you. You’ve mentioned that a copywriter can make 30$/hour. How can a copywriter can find a customer? For example, on Fiverr, everything is 10-15$ at most. It is nearly impossible to earn 30$/hour. I would be very happy if you tell how to find customers.

    • James

      Hi Efe,

      Thanks for your kind words. I’ve definitely learnt a lot in the past 7 months. I hope the extra practice is showing in my writing ability.

      Fiverr is generally for very cheap work. I had some success finding jobs on Upwork when I was doing freelance copywriting work.
      I actually wrote a guest post on the topic: http://wayoftheolympian.com/start-making-money-online-today/
      Definitely check that out if you want to get into copywriting.

      I no longer do any freelance writing. I have found building my own niche sites and blogs to be more profitable in the long run.

      If you’re looking for advice on freelancing, you need to read this blog: http://jamiemcsloy.co.uk

      Jamie knows what he’s talking about and has far more experience than I do.

      Hope this helps, Efe!

      Let me know if you have any other questions.
      James