The Real Man’s Guide to Creating Successful Niche Websites and Making Passive Money Online

build passive income websites

This is a fantastic guest post by Alexander from Inertia Will Hurt Ya. He is a commenter on this site and his blog stood out to me immediately.

I’ve given you my niche site blueprint. However, there are multiple ways of going about building niche sites.

Alex is going to teach you his way. He’s the real deal. He has actual experience with niche sites and making money online.

Alex does some things differently to how I am building my sites.

That’s a good thing. I can learn from him and so will you.

So sit down, take notes and most importantly, start building your own sites.

I’ll hand you over to Alex…

Passive income, gentlemen.

Is it really possible online?

Well, that depends.

How bad do you want it?

I wanted it badly!

And when I say badly, I mean I wanted it more than ANYTHING else.

More than having fun with friends.

More than dating women.

More than getting strong and ripped.

Even more than sleeping.

…And I love my sleep.

Making this fantasy a reality was TOP priority.

Nothing else mattered.

If it wasn’t about passive income, I didn’t care.

“Hey Alex, did you catch the game last night?”


I was working…

My starting point

I did the first thing most people would do.

I went into Google and asked questions like a news reporter.

Question #1: How do I make money online?

There were millions and millions of results.

The more I read, the more I realized I asked the wrong question.

Question #2 (The right question): What methods allow you to earn passive income online?

After reading MANY blogs, I realized the two best ways:

  • Selling a digital product
  • Niche websites

Selling a digital product (eBook) wasn’t an option for me. (Not yet)

I didn’t have experience earning money online.

I’d never sell something unless it’s great and offers the reader MASSIVE value.

And since I had yet to earn a single dollar online, I had no business writing and selling an eBook.

Therefore, creating niche sites was my only option.

After studying many of them, I realized how easy they were to create.

Of course, they require work.

But it isn’t hard work.

Time consuming?

Sure, initially.


Unless you consider typing on the computer “hard”, it’s incredibly easy.

Immediately after my research, I decided to set a goal.

I needed to make money.

Any money.

$100, $50, or $5.

Didn’t matter.

Why was this necessary?

I needed proof that it was possible.

You see, anyone can claim to make money online and say that YOU can do it too.


Without proof, how long are you willing to make effort before quitting?

“The longer you do something without a reward, the harder it is to keep doing it.”

Without proof, will you even be motivated to start?

You might read this article and say “Alex sure knows his stuff.”

But what good does that do?

It’s meaningless.

However, if you apply what I teach and get results, then this article is a success.

My goal is to educate and motivate you to take action.

But I need you to believe that you can do this.

I have proof that it works, but YOU have to take my word for it.

I don’t want you to quit.

While it doesn’t take “long” to make money from a niche site, it sure as hell doesn’t happen overnight.

I mean, technically it can.

All you have to do is share your content on social media and drive traffic to your site.

You can write an article with a catchy title, include affiliate links inside, share it on Facebook, and make money.

But this isn’t passive income.

It requires your time and effort.

In order to earn passive income, you have to wait. (More on this later)

I made a personal commitment to stick with it for 30 days.

If I couldn’t make a single dollar during that time, I’d move on to something else.

Little did I know it would take less than 30 days before the money began coming in.

Just a week after launching my first niche site, I made an affiliate sale.

There it was…my proof!

From that moment forward, it was game over.

My self-belief EXPLODED.

It wasn’t passive income yet, but I knew that it was REAL.

All I needed to do now was learn how to drive traffic to the site daily without any effort.

But the hard part was done.

I knew what worked and how to do it.

I had gold in my hands.

This was the way!

Niche sites would lead me to passive income.

But it wasn’t all fun and games at the beginning.

I had a LOT to learn.

And with learning comes mistakes.

Some mistakes were no big deal.

Others cost me a TON of time, money, and frustration.

But don’t worry.

I told James I’d take long writing this article to ensure you don’t make the same mistakes.

I’m going to include EVERYTHING I know that will help you succeed.

So let’s get right into it because you and I have work to do and money to make.


My research

I came across so many niche sites that I barely remember half of them.

But I do remember one thing.

Most of them weren’t really “trying”.

In other words, they were basic sites that looked like they were created in less than an hour.

The typical site had 4-5 articles.

They had affiliate links in each article and ads stuffed all over the place.

If this REALLY worked, I knew I’d make a killing online just by creating a TON of them.

But after some trial and error, I quickly learned that 4-5 basic articles (500 words) and stuffing your site with ads isn’t the way to go.

So I did things differently.

After creating many niche sites and trying a lot of things, I’ve discovered fail-proof ways to make money with these little bad boys.

Below is my 5 step process.

Step # 1 – Finding a profitable niche

It all starts with a niche idea. (Targeted keywords)

If no one’s searching for the keywords you’re targeting, you’re wasting your time.

Ideally, you’ll want to find a niche that you’re familiar and have experience with.

Something you’re passionate about.

But the reality is that this won’t always be the case.

Sometimes you’ll find a profitable niche that you’ll need to study and learn about.

No problem.

As long as you do your research and provide the reader quality content, you’ll be fine.

A profitable niche is one that gets a lot of searches per month. (Minimum 1,000)

It’s not to say that a niche with less than 1,000 searches won’t perform well.

However, in my experience, this is the “sweet spot”.

To learn how many searches a niche gets, you’ll use the Google Keyword Tool.

Simply enter your niche idea and make sure you choose “All Locations” in the Targeting option.

For this example, we’ll use the keywords “How to make money online”.
niche site keyword research

Besides a lot of monthly searches, you’ll want it to have low competition.

This will make way easier to rank in Google and get traffic.

profitable niches for websites

Here we see these keywords average 110,000 monthly searches.

That’s way over a 1,000 which makes it a great niche idea. (So far)

Next, you have to verify the level of competition.

Go into Google and search your niche.

IMPORTANT: You’ll want to choose a niche that has 2 million or less results.

Preferably less than a million, but 2 million is fine.

The image below shows 568 million results for how to make money online.

low competition niche websites

This is a perfect example of a niche you should NOT target.

It’s too saturated (high competition) and hard to rank in Google.

I’m not saying it’s impossible to rank it and make money.

But TRUST ME when I tell you that it will require a lot more time, effort, and patience.

This is why I only target niches with a lot of searches and low competition.

Finding the right keywords to target requires time and research.

But believe me that there are many, MANY niches available waiting to be profited from.

Once you find one, you can move forward and begin creating your website.

Step # 2 – Domain, appearance, and content

I always pick domain names that match my keywords.

  • howtomakemoneyonline.com

If it isn’t available, I add words to the domain until I find one that is.

  • realwaysonhowtomakemoneyonline.com

Some say that exact matching domains no longer matter and that it doesn’t help you rank better.

I can’t agree with this statement.

While the domain name may no longer be the most important factor in ranking, it’s still important.

If you’re searching for “how to make money online”, which of the two below are you more likely to click first?

  • Howtomakemoneyonline.com
  • Michaelsblog.com

Exact matching domains are perceived as more trustworthy.

So whether they help your rank better or not, they’ll still result in more clicks.

You follow me?

Michaelsblog.com might have great information, but the other option is perceived as an authority.

When someone searches specific keywords, the Google algorithms scan the internet to find the best option.

If they scan your site and the keyword is found in the domain name, article titles, and inside the content; isn’t it common sense for them to rank you?

Your website/content is obviously relevant to what the person is searching.

Sure, a website without an exact matching domain (like Michaelsblog.com) can still perform well.

It all depends on the content inside.

But when it comes to guaranteeing your success, you’ll want as many advantages as possible.

Regarding your website’s appearance, my rule of thumb is that less is more.

In my experience, the less you have on your website, the better it performs.

Websites without much distraction are more attractive to the human eye.

They’re easier to read and navigate.

You don’t confuse the reader with a ton of pictures, widgets, and other unnecessary things.

This is especially true for niche sites.

The only thing all of my niche sites have is a home page, my latest articles, one Google AdSense ad on the right hand side, and my eBooks or recommend products (affiliate products).

Below is a screenshot of one of my niche sites.

I’ve blocked out specific information to avoid having it copied.

niche website example

Remember that once you find a profitable niche, you’ll want to keep your competition low.

Never share your niche sites with others.

As you can see, it’s a very basic site.

Little sites like this can EASILY bring in $50-$100 per month.

What happens when you create 10 of them?

…or 20, 30, 40?

Are you getting excited yet?

You should be.

If you do the work, you’ll make money.

End of story.

Regarding your site’s content, you’ll want to write a minimum of 10 articles.

You’ll also want to scatter your keywords throughout each of them.

And when I say scatter, I mean mention the keyword no more than 4 to 5 times.

Below is a sample of what a paragraph would look like for one of my sites.

“Chances are you’re reading this because you too are asking the question how to make money online. It’s a lot easier than you might think. Especially today the internet allows you to reach millions of people all across the world. I am going to go over my top three ways for making money.”

As you can see, I mentioned the keyword once.

…Not 10 times.

Stuffing your keywords into your articles will not help you rank better.

It only leads to Google penalizing you.

This is old news but I mention it just in case you weren’t aware.

You can also include two to three images in your articles.

Make sure you add your keywords to the “ALT section” to help you rank in Google images.

However, I must admit that I have niche sites that don’t have any images and still do well.

But including them can’t hurt.

If anything, it will only help.

Step # 3 – Google AdSense and Affiliate marketing

You’re going to make money in three different ways.

Two of those ways will be Google AdSense and affiliate marketing.

By now, I’m sure you’re familiar with AdSense.

Just about every website displays these ads.

It’s one of the EASIEST methods to monetize a site.

You simply display the ad and if it gets clicked, you get paid.


Google allows you to display a maximum of 3 ads per article.

I use the plugins “top of every post” and “bottom of every post”.

I simply include the ad code that Google provides.

The plugin automatically displays the ad at the beginning and end of every post.


Affiliate marketing is getting paid for referring someone’s product to a customer.


“It wasn’t until the read the book The 4 Hour Work Week where I became motivated to start my passive income journey.”

(The above sentence is actually a true story.)

Anyone who clicks that link and buys will make me money.

I’m an Amazon affiliate because they’re a trusted site that people feel safe buying from. (Important)

The beauty of Amazon is that they pay you for anything and everything a customer buys.

So if you’re recommending “baseball bats” but the reader ends up buying car tires instead, you’ll still get commission.

I’ve received commission for things I’ve never seen or heard of.

It’s great!

Someone bought a huge clock the other day after clicking one of my links.

It happens often.

You can become an affiliate for any website or product you choose.

They’re typically free to join and an easy way to make money.

Step # 4 – Create your own product

This is something many people don’t do.

Sure, you’ll make money just off affiliate marketing and Google AdSense.

However, if you really want to maximize your profits, you need to create your own product.

And that product is an eBook related to your niche.

An eBook is the best money maker online because you get to keep 100% of the profits.

Let’s do some quick math.

Let’s say your niche site averages 1,000 visitors per month.

25 of those visitors buy your book priced at $10.

25 x $10 = $250

That’s $250 monthly just off your eBook!

This isn’t counting affiliate sales, Google AdSense, and earnings from your other niche sites.

Creating an eBook is simple.

I wrote this step-by-step article showing you how I do it.

Selling to 25 out of 1,000 visitors is a very measurable goal.

Especially when you’re getting targeted traffic which is usually the case with niche sites.

Step # 5 – How to rank your niche website

This is the most important part.

Without ranking well in the search engines, you won’t get much traffic. (If any at all)

Without traffic, you won’t make money.

Without money, your niche site fails.

Here’s what I do to rank my sites.

  • Quality content

While 500 words is the magic number for articles, I always write a minimum of 1,000.

I feel that 500 is way too low and that Google won’t consider your content valuable.

How much information can one really include in 500 words?

You should also break your content up into either paragraphs or single sentences.

I like single sentences because it’s easier to read and people have short attention spans.

When someone sees huge paragraphs they automatically think:

“This is a lot of work. I have to read all of this to get my answer?”

As a result, many people leave your site.

If you’re going to use paragraphs, keep them short.

Stick to 3-4 sentences max.

  • Interlinking content

This is a pattern I noticed when studying niche sites.

Many of them interlinked content within their site.

niche site SEO

I personally include 2 or 3 links to other articles in each post.

One reason this works is because the reader reads multiple pages on your site.

Google perceives websites where people read more than one page as valuable.

They believe your content is good since readers stick around.

They don’t “bounce” after just one page.

Interlinking content also makes it easier for the reader to find additional pages on your site.

Especially on a phone where the screen is smaller and finding things on a website is harder.

  • 60 Day waiting period

One of the biggest mistakes newbies make is quitting too soon.

Some wait a month.

Others a couple of weeks.

And unfortunately, some quit after just a few days.

“I started a niche site and nothing happened. It didn’t work. I failed.”


You were impatient.

Search engines take time to find and rank your site.

In my experience, things usually begin taking off in 30-60 days.

Your articles won’t rank on the first page of Google overnight.

It takes time.

This is where people screw up.

What I do is create the site, write all the content, and leave it alone.

Allow your niche sites time to “grow”.

  • Backlinks and Social Media

During your 60 day waiting period, you’ll need to do two things to get traffic and profit.

The first is you’ll want to comment on other blogs that are similar to your niche’s content.

This will do two things.

  • Create a back link to your site (Helps with ranking)
  • Get you traffic

Anytime you leave a comment on a blog and it asks you for your name, website address, and email; you’ll get a backlink.

Unless the owner of the website has a no follow setting.

In my experience, most people don’t.

Backlinks are like a vote from other websites that your content is good.

They tell Google that you’re probably worthy of ranking.

The good news is that you don’t need a lot of them to rank niche sites with low competition.

I have a niche site with only one back link that’s on the first page of Google.

It’s different with each niche.

Just keep your eye on it, see how well it’s performing, and what page of Google it’s on.

Remember to only get backlinks from websites that have similar content to yours.

Getting a bunch of them from irrelevant sites won’t help you.

IMPORTANT: Do not buy backlinks.

I’ve seen a bunch of offers online with people promising to get your 1,000 back links for a low price.

Google knows the difference between an authentic back link and one that’s spam.

Buying back links will also lead your website to getting penalized.

If you want the rewards, you have to work for it.

Search the internet for websites similar to your and begin commenting!

When you leave a comment, make sure you provide value.

The more value you provide, the more likely the website owner is to approve your comment.

This will also result in people becoming motivated to click on your name and visit to your site.

See how it all works?

You’ll also want to share your content on social media during the early stages of your niche site.

Since you won’t be ranking in Google at the beginning, you’ll have to manually get traffic to make sales.

This method doesn’t work anywhere near as good as free traffic from Google.

Free traffic from Google is targeted and the chances of people clicking one of your links, an ad, or buying your product are MUCH HIGHER.

However, if you’re aggressive with your social media marketing, you can make money.

Share your content on Facebook, Twitter, and StumbleUpon.

If you have cash to spare, the Facebook Boost option is a great way to target people interested in your content.

It costs money, but it does work.


So there you have it, my friend.

My step-by-step process for creating profitable niche sites.

You have everything you need right in front of you.

90% of people who read this will say “Cool stuff. I might try it one day.”

7% will take action but quit before the rewards start coming in.

3% will stick with it until the profits begin coming in.

What percentage will you belong to?

Choose wisely.

Talk soon,


P.S. – Check out my book Mr. $100 for more money making ideas on the internet.

  • Kyle

    I don’t know when this article was written, but I tried going to google keyword planner and it took me through a process to start buying adspace on google. It had nothing to do with keyword planning. Then I tried to see the amount of results for a search and nothing appeared. I think I have seen that before, but on this new version of google, number of search results was not posted.

    • James

      Both features still work for me.

      • Alexander Writer

        Kyle, you need to click on the “Tools” menu to find the keyword planner. This article was written by me.

  • Great article. Actually planning on a Niche site that I’ll launch this coming week.

    • James

      That’s great, Dylan!
      Hope it goes well for you. Just remember it can take up to 6 months to start bringing in a decent profit.

      • Dylan Madden

        I have a little over 9-11 months until I plan to pack up my bags for Asia. Plenty of time :).

        • James

          That’s awesome, Dylan!
          Where are you planning to move?

          • Dylan Madden

            Davao,Philippines as of now.